dan and Diane herod

​​​Prior to forming MSP, Dan enjoyed a successful and wide variety of professional opportunities through the years.  In his younger adult years, Dan served as a Radio-TV personality (7 years).  He had the distinction of becoming the youngest Chamber of Commerce Manager in the State of Texas at age 23 (Waxahachie).  He was recruited to the Tyler (Texas) Chamber of Commerce where he served as Manager and also as Executive Director of the Texas Rose Festival Association.  He continues to contribute to his community and has been fortunate to serve as President or Chairman of the Board of several local, regional and national organizations.

He is formerly Vice President of SoBank, Inc., the bank holding company for Southside Bank in Tyler where he headed-up Advertising, Communications & Community Development. (13 years)  

He left the banking industry to become President & Owner of his own full service National Advertising, Marketing & Communications Agency.  Three years later, after selling Herod Advertising, Inc., he was named Product Marketing Manager for North America for ADP (Automatic Data Processing) headquartered in Chicago.  He later founded his own International Business Consulting, Sales Training & Motivational group (Broad Shoulders Performance Group).  

Dan and his wife, Diane Stringer Herod are Members of First Baptist Church Frisco and the "Boomers II" Life Group.  Dan is blessed to serve FBCF as a Sunday School teacher.

They have two adult children, Rachel Herod Howard of Plano and J. Scott Herod of Tyler.

Dan is a published Author and has served as a Motivational Keynote  Speaker across the United States and Canada. His latest published work is a 214 page faith based, motivational and inspiration book entitled "Nuggets of Truth," published by Christian Faith Publishing. For more information and a sample of his original 1,100+ quotes, proverbs and witticisms from which to live, love, work and play, go to his Author's Portal:  www.DanHerod.com 

Other published works include "Broad Shoulders - Nuggets of Inspiration!," comprised of over 200 original witticisms, shorts quips & quotes from which to 'live, love, work & play.' 

MOST IMPORTANT TO YOU, Dan is the Founder of Mustang Sally Productions, later renamed MSP CAR SHOWS & FAMILY EVENTS, with a single intent: Team MSP provides car shows and family entertainment for Individuals, Families, Communities and Car, Truck & Cycle Clubs with a clear focus: "MSP Car Shows: It's all about you...and Family!

Dan continues to be occasionally quoted Internationally for his published personal and business model as he penned: 

"Life, love and business are all like a tennis match.  You'll not win consistently until you learn to serve well."

MSP…intends to serve you well!" 

DAN is an avid car, truck & motorcycle enthusiast. He was raised in an East Texas town of 1,000 (Grapeland), where he got off the school bus each afternoon to work at his Dad's and Mom's (Herman & Betty Herod) Service Station & Store.  He was so young when he started, after checking the oil and filter and sweeping out the Customer's Floor Boards, he would stand atop two wooden coke cases in order to reach the center of the customers' windshields as he cleaned the windows!  Yes...this was when we had "Service Stations" and no one was expected to fill their own vehicle with gas!  ​​

Our History

It's hard to believe 2017 has launched MSP CAR SHOWS into our Eighth Season producing Car Shows & Family Events in the Dallas Metroplex! Especially since we produced our first event as a 'favor' to a restaurant that wanted to celebrate its 1st Anniversary with a classic car show. We have been blessed to have grown to 45 - 50 Events each Season thanks to the many Car, Truck, Cycle Show Enthusiasts and our loyal Sponsors that participate in our Events.

Dan and Diane Herod, Owners/Producers

Who We Are